Cultural Values Profile

The Cultural Values Profile is a research-based inventory that will help you understand your personal orientation on ten cultural value dimensions. You can compare your value orientations with others on your team who complete the profile as well as see how your orientations compare with the tendencies of people from the ten largest cultural clusters in the world. The ten dimensions measured in the profile are:

Source: Cultural Values Profile

Individualism – Collectivism


Emphasis on individual goals and individual rights


Emphasis on group goals and personal relationships


Low Context

Emphasis on explicit communication (words)

High Context

Emphasis on indirect communication (tone, context)

Power Distance

Low Power Distance

Emphasis on equality; shared decision-making

High Power Distance

Emphasis on differences in status; superiors make decisions

Being – Doing


Emphasis on quality of life


Emphasis on being busy and meeting goals

Uncertainty Avoidance

Low Uncertainty Avoidance

Emphasis on flexibility and adaptability

High Uncertainty Avoidance

Emphasis on planning and predictability

Universalism – Particularism


Emphasis on rules; standards that apply to everyone


Emphasis on specifics; unique standards based on relationships

Cooperative – Competitive


Emphasis on collaboration, nurturing, and family


Emphasis on competition, assertiveness, and achievement

Neutral – Affective


Emphasis on non-emotional communication; hiding feelings


Emphasis on expressive communication; sharing feelings

Time Orientation

Short Term Time Orientation

Emphasis on immediate outcomes (success now)

Long Term Time Orientation

Emphasis on long term planning (success later)

Monochronic – Polychronic


Emphasis on one thing at a time; punctuality; work and personal life separate


Emphasis on many obligations; comfortable with interruptions; work and personal life combined

( offers training in Cultural Intelligence)